He did it AGAIN ! Martin Solveig upped the game with “Ready 2 Go” ft. Kele… HARD !
Yo Peeps, sorry a little behind schedz here because I got invites for The Human League at Trianon tonight and the posts I wanted to share with you aren’t finished as a result. But here’s the very new video for Ready 2 Go featuring no other than indie singer songwriter extraordinaire Kele (now on a solo carrier, but previously was lead vocals with Bloc Party). And what to say other than Martin Solveig topped himself at his own game and scored the Stade De France to shoot his latest music production with Lafaille (the fictional manager) . And boy does the result is impressive. All I’m missing here is Kele’s far fetched vocals but, knowing how Kele + promo stunts dowsn’t usually go together, I wasn’t too surprised not to see him sing in front of the crowd. He’s shy guys! None the less please enjoy the 10+ minutes of video offered by the man himself. I present Martin Solveig :
From the wonderful people at GetIn :
Over 35 million people indulged in the 7-minute video extravaganza that accompanied Martin Solveig’s last record and international hit ‘Hello’. Shot in front of a live audience at the Roland Garros tennis world championships in France, the music video saw unprecedented success for the quirky Frenchman and set a creative benchmark for music videos across the board. But the triumph of this visual masterpiece was just the start, because what Martin Solveig has managed to pull off with his next video is quite simply out of this world.
Not content with 15,000 extras, Martin and fictional ‘manageur’ LaFaille went all out to recruit the audience of France’s biggest and most prestigious football stadium – the stunning Stade de France, shot in just one take at the France vs. Croatia friendly on March 29th.
Inspired by Martin’s latest cut “Ready 2 Go”, LaFaille imagines a stadium-sized stunt to grab the world’s attention and to take his artist all the way to the top! Armed with headbands, umpire chair, cheerleaders carrying baguettes and a football kit, the capering duo hijack the stadium at full capacity for an unforgettable performance.
There really is no way to describe the overwhelming scale and wit of this video, one of the most ambitious ever undertaken. Ladies and gentlemen, Martin Solveig, LaFaille and Caporal films present…Smash Episode 3, “Ready 2 Go”.
“Ready 2 Go” featuring Kele is available on iTunes NOW (territory dependent)
Here’s Kele’s singing in action :