{"id":21514,"date":"2015-02-26T20:59:36","date_gmt":"2015-02-26T19:59:36","guid":{"rendered":"http:\/\/sodwee.com\/blog\/?p=21514"},"modified":"2025-10-01T22:09:05","modified_gmt":"2025-10-01T20:09:05","slug":"itw-purity-ring","status":"publish","type":"post","link":"https:\/\/sodwee.com\/blog\/2015\/02\/itw-purity-ring\/","title":{"rendered":"ITW – Purity Ring"},"content":{"rendered":"\n

The striking evolution between the previous album “Shrines” and this sophomore album “Another Eternity” is the fact that both Megan James<\/em> and Corin Roddick<\/em> decided to actually work together on their follow-up effort and ditch the email exchange workflow they previously championed on their debut album. Bringing both sides of the coin in one room was a wise idea, bonding over the creative output is the most striking in “Another Eternity”.<\/p>\n\n\n\n

Recorded in Edmonton, Alberta where James<\/em> and Roddick <\/em>were originally born, ‘Another Eternity’ brings large panoramic soundscapes and bright, pristine in-your-face vocals by Megan James, with clever lyrics populated by seacastles, rattling spines and weeping drawers.<\/p>\n\n\n\n

Purity Ring<\/strong> will embark on an extensive European & North American tour including stops in Paris, at Le Trabendo on April 10th<\/strong>, in London on April 30th at O2 Shepherd’s Bush Empire and New York’s Terminal 5 on June 6th. Check full tour dates (toggle below) :<\/p>\n\n\n\n

Interview by Sophie<\/strong>, Photographs by Michela Cuccagna<\/a><\/strong>.<\/h6>\n\n\n\n
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\"Purity<\/a><\/figure>\n<\/div>\n\n\n

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Your new album, “Another Eternity”, is due March 3rd. I wanted to know if it was difficult to turn the page and start a new record after “Shrines”.<\/h5>\n\n\n\n

Megan<\/em> : Yeah, it was. We hadn\u2019t recorded anything for probably a year and a half before started. It kinda felt like starting a new band. Also, we were in a different way. We wrote all the songs together instead of long-distance . We actually had a lot of opportunity to communicate and I think that changed not only the process but the sound too. So, yeah, there were a lot of major differences but I still feel we sound like us.<\/p>\n\n\n\n

How is it changing the way you create songs ? I mean working physically together and not virtually.<\/h5>\n\n\n\n

“I think we have created more diversity on this album than on the last one…” – Corin Roddick<\/h2>\n\n\n\n

Corin<\/em> : It gives us a chance to really put the songs together cause previously working over emails didn\u2019t imply a lot of back and forth steps. I would make a full instrumental piece and send it to Megan and she would write lyrics and vocal melodies for it and we would combine the two and that would be the song. But by working together in the same room, we really built the tracks together, we focused more on the most important parts of each song.<\/p>\n\n\n\n

Your music has a kind of dual aspect. There\u2019s a dark side in the melody and the beats but yet there\u2019s also something bright with the way Morgan delivers the lyrics. It brightens up everything. Do you agree ?<\/h5>\n\n\n\n

Megan<\/em> : Yeah, I feel like there\u2019s a juxtaposition with my voice and the content. I usually sing about dark subjects or dreams and fears. There\u2019s that and often it\u2019s easy to make a high female vocal sound really sweet.<\/p>\n\n\n\n

Corin<\/em> : It\u2019s a combination that works for us. It\u2019s like things are on different ends of a spectrum and they combine in a nice and balanced way so you don\u2019t end up with too much of this or too much of that. I think we have created more diversity on this album than on the last one just because with the way we were composing the songs, we were able to kind of focus on each individual song. This album shows more sides of us whereas the previous one was a bit more like a singular idea.<\/p>\n\n\n\n

Two singles have already been released, “Push Pull” and “Begin Again”. When I listened to them, for me there was a kind of immediacy cause the lyrics got stuck in my head. Was it something you wanted to achieve ?<\/h5>\n\n\n[columns_row width=”half”]\n[column]