{"id":28723,"date":"2016-07-12T12:52:52","date_gmt":"2016-07-12T10:52:52","guid":{"rendered":"http:\/\/sodwee.com\/blog\/?p=28723"},"modified":"2016-07-12T12:52:52","modified_gmt":"2016-07-12T10:52:52","slug":"music-video-krrum-hard","status":"publish","type":"post","link":"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/","title":{"rendered":"Introducing: Krrum"},"content":{"rendered":"<p>If there&#8217;s beauty in chaos, then twenty-something-year-old Leeds artist,<strong>\u00a0Krrum,<\/strong>\u00a0has found the heart of it. His &#8220;Evil Twin&#8221; EP is already one of the most fascinating\u00a0listens of 2016. Each song is a bit like dancing through a candy factory, each breath is a scoop of colorful, assorted goodness. Whether you&#8217;re into dance tunes, raw vocals, or beat drops,\u00a0<strong>Krrum<\/strong>&#8216;s got something for your sweet tooth to latch onto.<\/p>\n<p><strong>Krrum<\/strong>&#8216;s music is really in a league of its own, but if you&#8217;re fans of\u00a0<em>Jack Garrett, Jai Paul\u00a0<\/em>and\u00a0<em>Chet Faker<\/em>, then you&#8217;ll love this edgy-pop style. From &#8220;Morphine&#8221; to &#8220;Blessing in a Black Dress,&#8221; this isn&#8217;t just music to dance to.\u00a0It&#8217;s vivid, almost tangible, like every tiny inch of this world is seeping into our pores. Like we&#8217;re in a retro video game, touching colors and sounds. Unsure which song to start off with? Well, the female vocals in &#8220;Evil Twin&#8221; is reminiscent of\u00a0<em>Kiesza,\u00a0<\/em>or listen to his newest single, &#8220;Hard On You.&#8221;<\/p>\n<p>It wasn&#8217;t until today we got a chance to watch the &#8220;Hard On You&#8221; music video, and \u2014 oh-our-days \u2014 if his musical talent hasn&#8217;t clued you into taking this man seriously, then this music video will. Instead of opting for a cinematic style, <strong>Krrum\u00a0<\/strong>joins forces with 37 adventures to\u00a0create an animated music video that&#8217;s just as entrancing as his eclectic beats. The music video for &#8220;Hard on You&#8221; is such a Renaissance masterpiece that we&#8217;d sincerely be sad if it wasn&#8217;t projected during\u00a0<strong>Krrum<\/strong>&#8216;s live shows.\u00a0Watch the beauty below.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CXbohiPheYk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Evil Twin by Krrum\" width=\"640\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F243686195&#038;show_artwork=true&#038;maxheight=960&#038;maxwidth=640\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"FMM: Krrum - Blessing In A Black Dress by Annie Mac Presents\" width=\"640\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F268896173&#038;show_artwork=true&#038;maxheight=960&#038;maxwidth=640\"><\/iframe><\/p>\n<hr \/>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"640\" data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\\\/\\\/sodwee.com\\\/blog\\\/2016\\\/07\\\/music-video-krrum-hard\\\/&quot;,&quot;likes_blog_id&quot;:&quot;14097878&quot;}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 640px; height: 280px;\" data-original-width=\"640\" data-original-height=\"280\" > <div class=\"gallery-group images-2\" style=\"width: 221px; height: 280px;\" data-original-width=\"221\" data-original-height=\"280\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/krrum-evil-twin-new-single-acid-stag\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"217\"> <meta itemprop=\"height\" content=\"127\"> <img  decoding=\"async\"  class=\" pk-lazyload\"  data-attachment-id=\"28724\"  data-orig-file=\"https:\/\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg\"  data-orig-size=\"608,356\"  data-comments-opened=\"1\"  data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\"  data-image-title=\"Krrum-Evil-Twin-New-Single-acid-stag\"  data-image-description=\"\"  data-medium-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?fit=608%2C356&#038;ssl=1\"  data-large-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?fit=608%2C356&#038;ssl=1\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"217\"  height=\"127\"  loading=\"lazy\"  data-original-width=\"217\"  data-original-height=\"127\"  itemprop=\"http:\/\/schema.org\/image\"  title=\"Krrum-Evil-Twin-New-Single-acid-stag\"  alt=\"Krrum-Evil-Twin-New-Single-acid-stag\"  style=\"width: 217px; height: 127px;\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?w=217&#038;h=127&#038;ssl=1\"  data-pk-srcset=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?w=608&amp;ssl=1 608w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?resize=330%2C193&amp;ssl=1 330w\" > <\/a> <\/div> <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/krrum-hard-on-you-music-video\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"217\"> <meta itemprop=\"height\" content=\"145\"> <img  decoding=\"async\"  class=\" pk-lazyload\"  data-attachment-id=\"28726\"  data-orig-file=\"https:\/\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg\"  data-orig-size=\"750,500\"  data-comments-opened=\"1\"  data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\"  data-image-title=\"krrum-hard-on-you-music-video\"  data-image-description=\"\"  data-medium-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?fit=690%2C460&#038;ssl=1\"  data-large-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?fit=640%2C427&#038;ssl=1\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"217\"  height=\"145\"  loading=\"lazy\"  data-original-width=\"217\"  data-original-height=\"145\"  itemprop=\"http:\/\/schema.org\/image\"  title=\"krrum-hard-on-you-music-video\"  alt=\"krrum-hard-on-you-music-video\"  style=\"width: 217px; height: 145px;\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?w=217&#038;h=145&#038;ssl=1\"  data-pk-srcset=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?resize=690%2C460&amp;ssl=1 690w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?resize=330%2C220&amp;ssl=1 330w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/krrum-hard-on-you-music-video.jpg?resize=296%2C197&amp;ssl=1 296w\" > <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 419px; height: 280px;\" data-original-width=\"419\" data-original-height=\"280\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/morphine-single-artwork\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"415\"> <meta itemprop=\"height\" content=\"276\"> <img  decoding=\"async\"  class=\" pk-lazyload\"  data-attachment-id=\"28727\"  data-orig-file=\"https:\/\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg\"  data-orig-size=\"1500,1000\"  data-comments-opened=\"1\"  data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\"  data-image-title=\"MORPHINE-single-Artwork\"  data-image-description=\"\"  data-medium-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?fit=690%2C460&#038;ssl=1\"  data-large-file=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?fit=640%2C427&#038;ssl=1\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  width=\"415\"  height=\"276\"  loading=\"lazy\"  data-original-width=\"415\"  data-original-height=\"276\"  itemprop=\"http:\/\/schema.org\/image\"  title=\"MORPHINE-single-Artwork\"  alt=\"MORPHINE-single-Artwork\"  style=\"width: 415px; height: 276px;\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?w=415&#038;h=276&#038;ssl=1\"  data-pk-srcset=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=690%2C460&amp;ssl=1 690w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=940%2C627&amp;ssl=1 940w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=330%2C220&amp;ssl=1 330w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=296%2C197&amp;ssl=1 296w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=1050%2C700&amp;ssl=1 1050w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?resize=825%2C550&amp;ssl=1 825w, https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/MORPHINE-single-Artwork.jpg?w=1280&amp;ssl=1 1280w\" > <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<hr \/>\n<p style=\"text-align: right;\">Follow\u00a0<strong>Krrum<\/strong> on: <a href=\"https:\/\/soundcloud.com\/krrum\">Soundcloud<\/a>\u00a0| <a href=\"https:\/\/twitter.com\/AlexKrrum\">Twitter<\/a>\u00a0| <a href=\"https:\/\/www.facebook.com\/krrumuk\">Facebook\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"If there&#8217;s beauty in chaos, then twenty-something-year-old Leeds artist,\u00a0Krrum,\u00a0has found the heart of it. His &#8220;Evil Twin&#8221; EP&hellip;\n","protected":false},"author":7119,"featured_media":28724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17513,15893,11248,10362,16020,6417,16033,8652],"tags":[17290,18683,18682,17977,18684,18685,5502,5602,17647,7165],"artist":[],"genre":[],"ppma_author":[21466],"class_list":{"0":"post-28723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-17513","8":"category-future-sounds-2","9":"category-introducing-2","10":"category-newbz","11":"category-new-release","12":"category-radar","13":"category-track","14":"category-video-2","15":"tag-dearskye","16":"tag-evil-twin-ep","17":"tag-hard-on-you","18":"tag-krrum","19":"tag-leeds-producer","20":"tag-leeds-singer","21":"tag-music-video","22":"tag-new-music","23":"tag-radar-2016","24":"tag-sodwee","25":"cs-entry","26":"cs-video-wrap"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing: Krrum | Sodwee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing: Krrum\" \/>\n<meta property=\"og:description\" content=\"If there&#039;s beauty in chaos, then twenty-something-year-old Leeds artist, Krrum, has found the heart of it. His &quot;Evil Twin&quot; EP is already one of the most fascinating listens of 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sodwee.com\/blog\/2016\/07\/music-video-krrum-hard\/\" \/>\n<meta property=\"og:site_name\" content=\"Sodwee\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-12T10:52:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/sodwee.com\/blog\/wp-content\/uploads\/2016\/07\/Krrum-Evil-Twin-New-Single-acid-stag.jpg?fit=608%2C356&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"608\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Introducing: Krrum\" \/>\n<meta name=\"twitter:description\" content=\"If there&#039;s beauty in chaos, then twenty-something-year-old Leeds artist, Krrum, has found the heart of it. 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